A good website design and structure should be the friendliest for its users. I am not talking of the technical issues like what language to be used, either PHP, CFM or ASP pages to be used. I am only taking about the general style and design layout of the website. 

The home page or main page should contain the most links and the introductory topics should be there on this. The other pages require multiple linking and should be carefully designed. The users should not lose interest while tracking other pages. The ppc marketing stuff should be on the last page. And it should be the last link too. 

The search engine optimisation would further help in users to the get the maximum desired results. The search engine and website design would both help users. 

The search engine optimisation in the uk has the same trend and design. The website design need to be more efficient and other tools and techniques. The design should be as such that users are not confused when entered a new website. Some website has flash animated graphics with fast music. That often shocks the users and many people at times do not like to listen to such fast tock music unintentionally. People like to listen to music intentionally. They feel like putting on their speaker buttons and then listening to music. The background music that opens with the website often does not leave a good mesmerizing impression.